Policy

Our long term goal is to foster the largest collection of professional content for physician assistants on the World Wide Web. We anticipate that our users will return again and again if content is current, easy to find, and refreshed frequently. Our emphasis on reader submissions as content will generate repeated word of mouth referrals. As the collection grows, referrals to patients, faculty, PA students, employers, and those seeking entry into the profession will also steadily increase.

With the PA audience, the placement and tone of marketing messages is as important as their presentation. Accordingly, we reserve the right to review all submissions of marketing materials and links for approval. We do not accept sponsorship or advertising that is not professional in nature or presentation. Banner ads are not used within this site.

Our marketing vehicles are derived from usability testing of PAs and the conventions they bring from the medical print media, live educational presentations, and other professional sponsored content. Sponsorship is presented in the light of professional support, rather than as part of a commercial message. This policy also allows the translation of print media advertisements to a web format interleaved with content.

Our Four Marketing Vehicles

1. Advertising a Job Position

     Employers may advertise a Job Position for physician assistant on this site. A link would be placed on the Home Page (The page that appears first when the site is visited) to our Advertiser Section. We include graphics at no additional charge, i.e., a surgical position will have an accompanying photo of an operating suite with gowned actors about a patient. Fees are $50.00 per month, prepaid.

Sponsorship.

     The PA Page.com has the following major sections:
     — Home
     — Bookstore,  
     — CME,
     — Certification,
     — Career Tools,
     — Clinical Tools,
     — Communication,
     — HIPPA,
     — Military PAs,
     — Organizations,
     — Other PA Sites
     — PA News,
     — Policy & Privileges, and
     — Third Party Payers.

In addition, there are three other sections that provide services rather than content: Search, Contact Us, and Exit Page.

Any section may be sponsored except the Home section. For example,

"This section is sponsored by Acme Pharmaceutical Company, partners with the PA profession"
or
"This information is brought to you by the Acme Pharmaceutical Company, makers of Drug Name and Second Drug Name".
or
"This Section is Provided by Acme Pharmaceutical Company in Support of the Physician Assistant's Contribution to Health Care Delivery"
or

"This Section is brought to you by the makers of Drug Name"

     The Sponsorship announcement may contain links to your web site, or to specific areas of your web site, such as a section devoted to a particular product. The link could also go to an Adobe PDF document with in our web site.

     Each section serves as an index to subsections organized by content. For example, the section Clinical Tools has the following subsections:
     — Patient Information Websites,
     — Patient Handouts,
     — Medical Web Sites,
     — Pharmacy,
     — Journal Search,
     — Medical Dictionary,
     — Tabers Medical Encyclopedia, and
     — Merck's Manual.

     Each subsection may be sponsored, in the same format as a section sponsorship.

2. Clickstream

     We offer two methods of presenting advertising content which is initiated by when the user "clicks" a link to content. Each appears on top of the current page, and remains until the user clicks a "Continue" button or clicks a link within the new window to your web site, or to an Adobe PDF document with in our site.

Pop Up Window- A new, smaller window opens on top of the current window. This new window can offer a commercial message, a four color advertisement, a link to your site or your related content.

Full Page- Similar to the Pop Up Window above, but the window that appears is in a full screen area. This larger area may be better suited to your print ad copy translated into browser dimensions. Besides a commercial message, a link to your site or content may also be included.

3. Content Placement

     Some subsections provide links to other sites or within our site as part of an indexed collection of information:
     — Patient Handouts,
     — Patient Information Websites,
     — Medical Websites,
     — Pharmacy, and
     — Online and Traditional Continuing Medical Education (CME).

     Your Patient Handouts, Patient Information Website page, Medical Reference Tool, Product Monograph, and CME Program (on CD-ROM, booklet, telephone conference, or online) are offered as a choice within one of these listings of content.

     For example, your patient handout brochure on diabetes could be available to users with in our section on Patient Information. Users could click on the listing, and be taken to your web site, or to an Adobe PDF document with in our site.

Additional Information

     An Adobe PDF document is becoming the de facto standard on the web for sharing information. By using Adobe Acrobat Reader, available free from www.adobe.com, users can save a document or brochure on their computer. They can then read it at any time, and print it easily. This format preserves fonts, spacing, pictures, and graphics with the original layout, unlike the saving of a web page or even a Word or WordPerfect Document.

Rate Card: The PA Page.com

   Marketing Vehicle                      Monthly      Annual

   Full Page Pop Up                    $1,500       $15,000

   1/4 Page Pop Up                       1,000             10,000

Sponsorship
   Section                                        750          7,500

   Subsection                                  500          5,000

Content Link
   Each                                            250          2,000

     Each includes a link to your web site, or to an Adobe PDF document within our site. By special arrangement, we can include a link with in your message that will open a form, for the user to request information from you. The user information is then automatically sent by email to your designated email address.

     How to contact us: Email: JKircherPA@aol.com, 800-443-PAPA, The Paladin Group, 905 Cecelia Lane, Suite 201, Essexville, Michigan, 48732-2102