Focus, July 2001
Physician Assistants, Total Exposures CPM
Office and Hospital Based, (excluding Nurse Practitioners)
1 Page/4-Color, 12 Time Monthly Rate

* These publications also have a controlled circulation to Nurse Practioners that is about 200% more than the numbers of PAs given. The monthly costs above have been calculated as one third of the given rate (2/3 NPs, 1/3 PAs). Unlike PAs, Nurse Practioners are a diverse group of practioners, with only one-third prescribing medications. These combined venues do not allow targeted marketing only to PAs, so actual costs will be 200% higher per month.

Assumptions of estimates:

>>>>40,000 graduate PAs, 10,000 Student PAs; 65% use the World Wide Web at least once a week = 32,500;

>>>>Of this 32,500, eight of ten will visit The PA Page.com once in the first year = 26,000;

>>>>Of this 26,000, eight of ten visitors will visit each of the ten major sections = 20,800.

     Subsection Sponsorship figures are a guess, as are Content Link figures.

     However, these estimates do not include repeat visits, or other provider visits, such as allopathic / osteopathic physicians or nurse practitioners. They also do not include future PAs seeking admission into a PA program, practice administrators, or members of the public or other health professions brought to The PA Page by search engines or word-of-mouth.

Sources
     Graduate and student PA numbers: Information on the Physician Assistant Profession, Brochure, American Academy of Physician Assistants, Winter, 2001.

     World Wide Web numbers: 2000 AAPA Physician Assistant Census Survey, American Academy of Physician Assistants, Winter 2000.